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The BRITA story - A new idea of water

From 1st July 2016 to 30th June 2017, our company celebrated 50 years of BRITA. The first BRITA products were made by hand in founder Heinz Hankammer's garden. In the years to follow, he transformed the company into an innovative leader in drinking water optimisation. Today, BRITA operates in 66 countries across five continents. Now with a new look and redesigned website, BRITA is ready to take on the future.

BRITA's history began in 1966 when company founder Heinz Hankammer had the great idea of optimising mains water in a smart and convenient way. Since then, our company, headquartered in Taunusstein, Germany, has evolved from a one-man show to an international business with 1,827 employees.

BRITA moves towards Asia

We reached a huge milestone during this period by expanding into Asia. After all, five of the world's eight largest water filtration markets are located in the East. And we want to tap into its potential.

Based on BRITA's new vision "We will change the way people drink water sustainably", cour company grew steadily during these years, and we constantly adapted our product range to fulfill the changing needs of our customers. From providing water filters for domestic use, to filter solutions for large appliances for selectors like HoReCa and vending, to integrated filter systems for appliances of reputable partners. in 2010, britA entered the pipe-connected water dispenser market. Futher milestones include:

The grand opening of our new company headquarters, the BRITA campus in Taunusstein, Germany.

Acquisition of water dispenser specialist Ionox and water dispenser manufacturer Asset.

A partner with British company Vivreau

Publication of the BRITA 2012 Sustainability Report with a BRITA water filter jug's carbon footprint.

Expansion too Russia, Taiwan, China, and Turkey.

Opening of our in-house sensor technology lab.

Sustainability

At BRITA, we assume responsibility for our actions and the environment. Today and in the future. Our aim is to offer customers sustainable solutions with our products. Further, as a company we are committed to acting responsibly towards our employees, the environment and society.

Corporate responsibility has long been part of BRITA. After all, our products are an environmentally-friendly alternative to bottled water. As a family business that deals with water every day, we especially understand the need too safeguard our planet and its valuable resources.

Our 'Balance the Impact' project

At BRITA, we know we have a responsibility to reduce our environmental impact. That's why we initiated 'Balance the Impact', our most ambitious sustainability project to date.

'Balance the Impact' is based on a company-wide carbon management. This helps us measure the CO2 emissions caused by our business activities. We calculated our BRITA corporate carbon footprint for the first time in 2015. to further cut emissions, we are pursuing a variety of company-wide measures. For instance, we are improving the energy efficiency of our production sites, our office buildings, and our equipment.

We implemented a car policy that encourages the use of electric vehicles and we are gradually introducing energy-efficient LED lighting. We also want to invest in meaningful projects inside and outside our business. Ones that help prevent carbon emissions and that help us genuinely minimise the impact our company has on the planet - without purchasing compensation certificates.

'Balance the Impact' is not just another sustainability policy. It is a roadmap for the sustainable, responsible choices we can make as a company based on our values and beliefs.