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The alliance has enabled business economies to grow further and has given consumers more flight and destination options.

The doubling between LAN and TAM means that 60.3 million people are transported to around 150 seats every year. Sales amount to 13.5 billion US dollars and include around 310 aircraft. At the beginning, the companies each operated in their own country: Brazil and Chile. However, since mid-2016, the LAN and TAM brands have been unifying the identity of LATAM Airlines. The name combined with the names LAN and TAM. Brand changes are slow to make and should take approximately three years to complete.

This is the beginning of a wonderful journey and the benefits to our consumers will gradually begin to materialize as the two companies continue to integrate. The group formed by the merger of the two companies is active in over 115 destinations in around 23 countries.

A bit of history

In Brazil, TAM has always been a very strong reference in aviation. The company was shaken and criticized, but was not allowed to lose its core, went through crises and became the largest airline in Brazil. An important businessman in the Brazilian scene was Commander Rolim, who dominated much of the path of overcoming, success and business vision. He began his life as an assistant mechanic and delivery engineer and eventually left a successful aviation track record for the country and the world.

In his early twenties, Rolim started a transport company: Taxi Aéreo Marília (TAM). It was a company that emerged on February 21, 1961 from the union of ten young single-engine drivers. At the time, it operated only with five aircraft that carried cargo and passengers in the states of Paraná, São Paulo and Mato Grosso. However, the single Cessna engines quickly became basic Tools for developing these locations.

When he joined the company, Rolim took over as the last contract pilot. The commander knew he would only skip the list if the customer asked for it. And that way it would be just one pilot among everyone else. By setting the goal of being the most recognized pilot, he begins his career as he soon becomes the main character for the success of TAM. Whenever he was accompanied by a passenger, he always treated him very well.

Asserting yourself as a consumer would become a philosophy in his life and a lesson that years later would find application in TAM's marketing tactics. Six years of air taxi work have led the young visionary to far more important flights. As a BCN pilot, Rolim is back in contact with passengers near the Araguaia River. This is how you bought your first airplane.

Rolim takes over the shares in TAM in 78 and turns the eighties into a phase of growth and consolidation. As early as 1989, some of the entrepreneur's most famous actions were initiated, such as waiting for passengers at the aircraft door and the famous red carpet at the entrance to the entry stairs (known as the magic red carpet). ).

In the following year, the company invested heavily in the purchase of the first two Fokker 100 models (107 passenger aircraft). Modernization and expansion of regional aviation, the beginning of a new era in regional aviation. Further pioneering actions shaped the existence of TAM and served as a model for other Brazilian companies.

The LATAM offers differentiated programs for customers of the company.

- LATAM Loyalty: Integrates Multiplus Network, the largest and best loyalty network in the country. You collect points from multiple program partners in a single account and redeem tickets, products and services that you think are best.

- Elite categories: Makes it easier to identify valid points for category changes. To calculate Elite Points for each trip, multiply the distance in miles by the percentage of the fare selected at the time of purchase.

Each tariff has a different value for national and international segments and different benefits when you think about your trip. The minimum number of points and sections required to climb or stay in the elite categories remains unchanged.

pay

You can shop with credit cards at least 3 hours before departure. Mastercard, Visa, Hipercard, Diners, ELO and Amex credit cards are accepted. Direct debit, Tam ItauCard credit card, Visa and Maestro debit cards, PayPal, Itaú and Banco do Brasil debit accounts, redemption of Multiplus points and UATP corporate travel payment cards are all accepted on our website. (www.LATAM.com.br) Do you need to speak to LATAM? The contact phone is: 0800 123 200.