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Brothers Paul Van Doren and Jim Van Doren, along with partners Gordon Lee and Serge Delia, open The Van Doren Rubber Company in Anaheim, California, for business on March 16.
Skateboarders who like Vans' sturdy makeup and sticky soles are seen in sports vans throughout Southern California.

Vans 95, now known as the Era, with a padded collar and different color combinations, is designed by Tony Alva and Stacy Peralta and becomes the shoe of choice for a generation of skaters. Vans 36, the Old Skool, debuts with the now famous Vans Sidestripe.

The Old Skool is the first skate shoe from Vans that incorporated leather panels for greater durability.
What started out as a random doodle by Paul Van Doren was originally called a "jazz track" and has become the unmistakable brand of the Vans brand.
The Vans 98 is also featured and, with the help of skaters and BMX riders, the Vans Classic Slip-Ons became the fever in Southern California and will become the original Slip-On silhouette that will be known as an icon for generations .

The Sk8-Hi, was introduced in 1978 as "Style 38", and presented the now iconic Vans Sidestripe in yet another innovative silhouette.

The Sk8-Hi took skateboarding functionality to the next level - above the ankle, where skaters used and abused their lower extremities more.

The Sk8-Hi not only protected bones from skateboards that catapulted them, but also brought a new look to the park.